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What's Brewing? Trends to follow in 2024

March, 2024

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As the brewing industry continues to innovate and evolve, new and fascinating trends are taking shape. Here's four trends anticipated to influence the beer market in the forthcoming year.


The Rise of Non-Alcoholic Brews


The brewing industry has recently observed a significant surge in the demand for non-alcoholic and mindful-drinking options. Forecasts predict non-alcoholic beer revenue worldwide will grow by $46.38 billion by 2027. The trend has emerged as consumers continue to place a high priority on health and wellness. The industry has taken note of this shift in consumer preference by increasingly crafting non-alcoholic beers to cater to this expanding market.


The potential for growth in the non-alcoholic beer market is substantial. Demand for healthier beverages has led breweries to invest in innovative techniques and ingredients to produce a range of non-alcoholic beers.


These innovative techniques include methods like vacuum distillation and reverse osmosis, which assist in removing alcohol from the beer while modern solutions have very much focussed on improving preservation of flavor and aroma. Brewers are also experimenting with unique ingredients such as hops, malt, and yeast strains to craft non-alcoholic beers. These products meet the taste quality consumers expect better than they did in the past.


By adopting non-alcoholic options, breweries are tapping into a thriving market while appealing to a wide demographic of consumers who prioritize wellness and mindful drinking. A diverse variety of non-alcoholic beer options ensures there is something to suit every taste and dietary restriction. If you are looking for a solution that supports non-alcoholic beer, we would suggest taking a look at our CBS (Continuous Beer Stabilization) System.


Embracing Sustainable Brewing Practices


The brewing industry is progressively acknowledging the importance of sustainability. As environmental concerns become more prominent, breweries across the globe are actively adopting eco-friendly brewing techniques to reduce their environmental impact. Consumers' demand for environmentally friendly products and ethical responsibility drives the shift towards sustainability.

One way in which breweries are embracing sustainability is by adopting eco-friendly brewing techniques. These techniques aim to reduce water consumption, minimize waste, and optimize energy usage. For example, many breweries implement water-saving practices like recirculating water systems and utilizing reclaimed water for non-critical processes.


Beyond water conservation, breweries are also incorporating renewable energy sources into their production processes. Solar panels, wind turbines, and biogas generator installation harness clean energy and reduce reliance on fossil fuels. This transition to renewable energy helps breweries reduce their carbon footprint, which results in long-term cost savings.


By prioritizing sustainability, breweries can support the preservation of the environment and attract environmentally conscious consumers. Today's consumers actively seek products that align with their values, and sustainable brewing practices provide breweries with a competitive advantage in the market.


Experimentation with Unique Beer Styles


Brewers worldwide are pushing the boundaries of traditional brewing methods, experimenting with flavors, and incorporating innovative ingredients. Experimenting with flavor profiles and ingredients is essential to creating unique beer styles. This trend allows brewers to cater to a variety of tastes and attract beer enthusiasts seeking new and exciting experiences. From fruit-infused IPAs to barrel-aged stouts, the possibilities are endless.


Another aspect of beer trends in 2024 is the inclusion of global beer styles into local brewing practices. With the increasing popularity of craft beer, brewers are exploring traditional brewing methods from different regions and infusing them with their local twist. This fusion of styles creates a diverse and dynamic beer culture that celebrates the best of both worlds.


Pall recognizes the importance of staying ahead of the curve with beer trends. Our cutting-edge filtration solutions assist brewers in achieving the desired flavor profiles and clarity in their unique beer styles. By utilizing our advanced filtration technologies, brewers can ensure that every batch of beer meets the highest quality standards.


Leveraging Technology for Brewery Operations


Breweries seek innovative ways to leverage technology to improve their operations. Streamlining production processes through digital solutions is making a positive impact. Breweries are utilizing data analytics for quality control and improved efficiency. By collecting and analyzing data throughout the brewing process, breweries can identify areas for improvement, optimize recipe formulations, and ensure the highest level of quality in their beer. Data analytics also help breweries monitor equipment performance, detect anomalies and proactively address potential issues before they impact production.


By leveraging technology in brewery operations, breweries can enhance their productivity, improve quality control, and remain competitive in the ever-evolving beer industry. Learn more about the future of beer in our webinar.


As a leader in filtration and separation solutions for the food and beverage industry, Pall offers a range of innovative products that can support breweries in their technology-driven journey. Our advanced filtration systems, process monitoring tools and data analytics solutions help breweries optimize operations and deliver exceptional beer to consumers.


For more information on our beer filtration solutions, click here.


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